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Queenellen Enterprises Services and Capabilities
Founded in 1998 by Ellen Dornan, and operated as a woman-owned sole proprietorship, Queenellen Enterprises designs, organizes, researches, writes, and edits interpretive and educational projects in all media, with a particular focus on the natural and cultural heritage of the western U.S.
Ms. Dornan uses her extensive background in the visitor service industry, and her education in instructional technologies to identify innovative ways to meet visitor needs and to attain educational objectives.
Queenellen Enterprises has completed complex projects for the Bureau of Land Management, the USDA Forest Service, the National Park Service, the Public Lands Interpretive Association, and other private and non-profit clients.
Full list of services below. Additional services are offered through the Style & Substance partnership.
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Why Use New Media to Interpret Public Lands |
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Research is painting an increasingly clear picture of people who visit educational or interpretive websites: these visitors are motivated to learn, and want high quality, dynamic content presented in such a way that they can personalize their learning experience.
New media, whether it is presented online, on a CD-ROM, a DVD, or some other way, can give these motivated learners what they want: reams of information on complex topics covering the resources, stewardship, history, and use of public lands. Interpretation with new media can make the connections among these topics, and bring deep understanding about the value of public lands to these virtual visitors.
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Program Evaluation
Ms. Dornan studied program evaluation with Dr. Hallie Preskill, one of the foremost educational evaluators in the nation. Queenellen designs and implements all levels of developmental, formative, or summative program evaluations. Ms. Dornan specializes in evaluating new media products, informal education programs, and workplace training. Evaluation designs are carefully focused for the task at hand, with an emphasis on creating a useful and useable product for the project stakeholders.
Most clients with an online presence need regular evaluations of visitation to their websites. QE2 offers comprehensive reporting on use, demographics, referrals, and of course, conversions, or that magic moment when your visitor makes a purchase, or signs up, or does whatever it is you were hoping they would do. This kind of evaluation is extremely helpful for setting goals, focusing your efforts, and saving marketing dollars.
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Concept and Content Development
Ms. Dornan conceived of and executed numerous projects that have aided federal land management agencies to provide their constituency with better customer service and superior interpretation of public resources. Recent projects include print/audio auto tours distributed from the internet; interactive historical maps; printed recreation maps and brochures; producing and presenting multimedia lectures; building online communities; supporting planning for federal and state projects through improved digital communications; simulations; tutorials; documentary video; and games.
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Writing and Research
Ms. Dornan is a versatile, accurate, and articulate writer who can capably produce scholarly research and analysis, ad copy, evocative description, technical documentation, and turgid commentary. When approaching sensitive cultural issues, Ms. Dornan strives for a balanced and informed perspective (except for the blog, OK?).
In recent months, I have been investigating the most intriguing puzzle, and in the process discovering all the juicy gossip of New Mexico in the 17th century. Perfidious priests, adulterers, sorcerers, assassins and of course the Spanish Inquisition!
Other recent research interests include the last 400 years of New Mexican history; the Civil War in the Southwest; Western Apache culture and battles; and the intersection of recreation and history in northwest Wyoming. Media studies include the use of narrative and fun in digital media.
Past projects include an analysis of how El Camino Real de Tierra Adentro impacted the natural resources of the Chihuahuan desert; online exhibits on the BLM National Landscape Conservation System; the effects of land use on the economy of western Wyoming; Aldo Leopold and the Gila Wilderness; various essays on endangered species recovery, energy development on public lands, Spanish explorers, mountain men, and other recreation and land use issues.
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recent portfolio piece |
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Atlas of Historic New Mexico Maps
The Atlas of Historic New Mexico Maps offers so much, from dynamic maps, richly annotated with stories,...
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